Architecture & Design Film Festival           09 / 24-27 / 2009           A benifit fot Yestermorrow Design / Build School

Mad River Valley, VT

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Hella Jongerius: Contemporary Archetypes
Year: 2009
Length: 30 min.
Directors: Amie Knox
Series: Design Thinking
Showtimes: 9/26/2009 @ 6:00 PM
9/25/2009 @ 5:30 PM






Hella Jongerius, who is regarded as one of the most innovative and creative designers working today, explores new visions for design, craft, art and technology in her products for everyday life. She creates unique pieces using industrial processes and archetypal forms, explaining: “Why should I design anything new if certain forms have long proved their usefulness? An archetypal vase is, tome, round-bellied and has a narrow neck. They have been made that way for hundreds of years and for a good reason. “You consciously avoid designing new forms, but you add a new dimension, a different function or a different story.